Some social networking sites have evolved from simply being all about ’social’ to being more of a critical news alert tool. Whether you agree or not that Twitter is a micro-blogging tool, that point seems rather mundane at this time.

Jack Dorsey, considered as the man behind Twitters concept back in March of 2006 had no idea how big Twitter would get. So big in fact that the company has been encountering quite a few technical glitches due to the amount of traffic Twitterers generate.

Word of mouth guru, Sean Moffitt can’t even deny the power of Twitter’s word of mouth, or rather, 140 words of Tweet when it comes to getting just released news, trends and basically, hot topics related to any industry.

Information has spread like wildfire amongst Twitter users. More importantly, Twitter has become the media platform or communication tool of choice when asking for help, alerting people from danger and just about anything you would ever need to get across or need feedback from.

Businesses are slowly starting to pick up on the advantages of using Twitter to market their brand or service. But it’s not just one way marketing. Some companies are using Twitter as a good resource for up-to-the-minute information from people twittering about their brands. They get to find out what others think about them, say about them and basically use the platform as an inexpensive way to do marketing studies. Did I say inexpensive? I meant FREE.

Web 2.0 tools such as Twitter really helps leverage a companies presence on the internet and in the real world by keeping in touch with their consumers on a daily routine.

There are many other similar tools like Twitter that all pretty much work the same way. Twitter, however has been leading the pack for a good while now.